High Low with EmRata
Artwork for Emily Ratajkowski’s hit podcast High/Low with Emrata. Artwork, logo design, and shoot direction by Jordana Rubin (me). Photographed by Dennis Leupold.
SHOW DESCRIPTION: Hi, I’m EmRata, aka Emily Ratajkowski. On this podcast, I’ll be talking everything from politics, philosophy, and feminism to sex, TikTok and relationships. Every Tuesday, I’ll host intimate conversations with special guests, including celebs, incredible authors, close friends, and people I admire. In the second episode of the week, "EmRata Asks," I will be discussing a thought provoking question, and finding some answers. In a third and final subscription episode "Talk Back with EmRata," you get to be part of the show. I’ll go through your comments and answer your DMs.
Celebrity guests include: Julia Fox, Alex Cooper, Tan France, Mia Khalifa, Marc Jacobs, and more.
Show Art
The HighLow word mark was created by me. The placement and color is reminiscent of magazine covers – even the font is Didot, most famously used for the Vogue masthead. The split in the H and L was developed to be used as an extractable but also represent the cultural divide behind many of EmRata’s controversial guests as well as a clear separation of what we consider “high culture” versus “low brow”.
Alternative selects from the cover shoot. Retouched and edited for social media promo.
Sample from shoot mood board exploring the winning concept of moody, powerful and sophisticated.
Mood board photography sourced and created by me with creative direction by Maria Marulanda
Media
I edited the below show trailer, shot by Max Arnold, which first aired as part of a Today Show exclusive first look. The challenge of the trailer was the turnaround time. We shot the cover on a Tuesday, which included shooting BTS footage for this trailer. Emily Ratajkowski was set to appear on the Today Show on Friday morning which gave me just two days to download, cut, retouch, and edit all the footage, source and set it to music, and get approval from EmRata’s team. The result was an incredible collaboration between myself, Max Arnold, and art directors Federico Ruiz and Maria Marulanda.
As Seen on TV
Ratajkowski’s appearances on The Today Show and Late Night with Seth Meyers promoting the project
Social Media Promo
Clips cut and edited down for Instagram Reels and TikTok, shared on Emily Ratajkowski’s Sony Podcasts’ feeds,