EXPERIENCE

ART DIRECTOR, DIGITAL KEY ART (FREELANCE)
VEEPS, Live Nation 2024 - 2025

Art Direction

  • Spearhead creative direction for integrated campaigns across digital, print, and experiential platforms, ensuring brand consistency while pushing innovative visual storytelling

  • Curated and evolve brand design systems for 3 original content series that scale effectively across global markets while maintaining cultural relevance and accessibility standards

  • Optimized creative workflows through implementation of advanced project management methodologies and collaborative design platforms

Video Editor

  • Cut clips from 45 live concerts, pulling visually distinctive moments for social media and optimizing best practices for peak algorithmic performance

  • Executed seamless transitions and dynamic text animations using Adobe Premiere Pro and After Effects, enhancing storytelling while adhering to strict accessibility guidelines

SENIOR DIGITAL DESIGNER
Sony Music Entertainment 2020 - 2024

Podcast Branding

  • Spearheaded the creation of distinctive branding and show art for 40+ new podcasts, demonstrating a unique and original approach.

  • Produced residual creatives for podcasts, including engaging social assets, cinemagraphs, audiograms, and trailers.

Music Industry Artistry

  • Contributed to the success of major record labels such as Arista, Palm Tree Records, and Sony Latin by crafting single artwork and lyric videos for numerous artists.

  • Commemorated milestones by designing anniversary artwork for legendary artists at Legacy and Columbia Records, including N*SYNC, Mariah Carey, and Britney Spears.

Playlist Rebranding

  • Led the Filtr rebranding initiative for 25+ playlists on Spotify, enhancing visual appeal and user engagement.

  • Developed a comprehensive system of templates for playlist covers and ad spots, ensuring a consistent and visually appealing brand presence.

  • Updated playlist covers weekly, featuring trending artists, and produced monthly paid ad spots for key playlists.

Collaborative Art Direction

  • Worked closely with art directors to conceptualize and create mood boards for photoshoots, providing valuable creative input.

  • Designed social media ads and web content to effectively promote merchandise releases for iconic artists such as P!nk, The Beatles, and Jimi Hendrix.

JUNIOR GRAPHIC AND MOTION DESIGNER
TouchTunes 2017 - 2020

Animation and Motion Graphics

  • Led animation efforts for all motion graphics projects, overseeing the entire lifecycle from ideation and pre-production to illustration, animation, and post-production.

  • Demonstrated proficiency in transforming ideas into captivating visual experiences through dynamic motion graphics.

Digital Campaign Management

  • Spearheaded quarterly campaigns, producing digital assets for 160,000+ TouchTunes jukeboxes, mobile app, emails, and various social channels.

  • Ensured a seamless and visually compelling brand presence across multiple platforms, enhancing user engagement and promoting TouchTunes' brand identity.

Record Label Collaboration

  • Collaborated with record labels to create compelling and creative content promoting new artists and releases.

  • Played a key role in crafting visuals that resonated with the target audience, contributing to successful promotional campaigns in the music industry.

Social Media Management

  • Managed end-to-end social media processes, including content planning, copywriting, scheduling, analytics review, and community management.

  • Achieved an impressive annual growth of 10% in followers on Facebook, Twitter, and Instagram through strategic content and engagement initiatives.

ART DIRECTOR AND LEAD MOTION DESIGNER
HarryHausen 2017

  • Directed and animated a music video intended to promote the band's album release and accompany the song during
    live performances

  • Collaborated with the band’s members to establish a clear visual identity to be used for merchandise, print, and web assets

  • Awarded "Student to Watch" award from Graphic Design USA

CREATIVE STUDIO INTERN
Bloomberg 2016

  • Collaborated with art directors and creative team on massive global office rebranding initiative, designing 9 impactful wall-sized infographics for 176 offices worldwide.

  • Produced engaging short videos in After Effects for Bloomberg Philanthropies, showcasing multimedia design expertise.

  • Compiled, edited, and designed a 40-page maternity leave policy guide, ensuring a professional and visually cohesive presentation for print and Bloomberg Terminal.

EDITORIAL DESIGN INTERN
Outsider Magazine 2015

  • Redesigned two recurring magazine sections and contributed a several feature spreads for the Autumn issue

  • Used HTML to upload web content daily and redesigned all print articles for web

  • Created MailChimp campaigns and email newsletters for advertisers

SKILLS

SOFTWARE

Adobe Creative Suite
Photoshop
Illustrator
InDesign
Premiere
After Effects
Cinema4D
Figma

SPECIALTIES

Art Direction
Brand Identity
Campaign Direction
Design Trends
Graphic Design
Motion Graphics
Presentation Design
Print Design
Project Management
Social Media / Content
Storyboarding / Concepting
Typography
Video Editing