Paid Promo
A/B Testing
I led art direction through concept and design stages for paid media ads and digital campaign assets across Facebook, Instagram, TikTok, YouTube, Google, and LinkedIn. I created dynamic, performance-focused creative leveraging analytics and A/B testing insights to inform design iterations. The below ads are a suite of 1x1 banner ads, the most succesfful versions were recycled for paid social.
Paid Partnerships
Live Nation partners with several music magazine and publishing companies that we use as advertising partners. I created several versions of paid-partnership ads with A/B testing versions to track effective messaging.
Content Takeovers
For larger high-profile events we collaborated with media buyers, strategists, and creative leads to generate content that drives measurable results. Below is a suite of full-platform content takeover ads for Concert For Carolina, a benefit concert event benefitting North Carolina rebuilding efforts following Hurricane Helene in September 2024.
4x5 Admats
We tested 2 admat layouts with 4 different copy variations in 1x1, 4x5, 9x16, and 16x9 (32 versions total) across Facebook, Instagram, TikTok, YouTube, Google. Below are the 4x5 creative versions which consisted of 2 images posted in tandem, either side-by-side or in a carousel.
In addition, I created 14 banner ads across all three copy tests (42 assets total)
